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What is the basic concept of SEO?

    Search engine optimization (SEO) by Optimizely is presented as a crucial strategy for increasing a website’s visibility by ranking higher on search engine results. This increases website traffic significantly since search engines are a primary method for people to discover content online. The focus is on various techniques that enhance a website’s presence in search engine rankings.

    www.optimizely.com/optimization-glossary/search-engine-optimi…

    Moz’s Beginner’s Guide to SEO comprehensively covers all major aspects of SEO, including keyword identification that drives qualified traffic to websites. It serves as a fundamental resource for learning how to optimize websites for better visibility and performance on search engines.

    moz.com/beginners-guide-to-seo

    Madcraft’s article discusses “thin content,” which refers to web content that ranks well but fails to provide value to users, thereby harming SEO. The piece outlines strategies for identifying and enhancing thin content to improve user engagement and search rankings.

    www.madcraft.co/trends-updates/why-thin-content-hurts-seo/

    Adobe Experience Manager’s documentation on SEO and URL management explores best practices for managing URLs within its system, including the use of vanity URLs for marketing purposes, highlighting the importance of effective URL management in SEO strategies.

    experienceleague.adobe.com/en/docs/experience-manager-65/cont…

    Rank Math’s guide on achieving a perfect score in SEO tests categorizes various optimization techniques into basic SEO, readability, and content structuring. It provides actionable advice on enhancing a website’s SEO through structured and readable content.

    rankmath.com/kb/score-100-in-tests/

    Mike Khorev outlines an effective B2B SEO strategy for 2024, emphasizing the importance of optimizing websites to enhance their discoverability and performance in search engine results, particularly for business-to-business interactions.

    mikekhorev.com/ultimate-guide-b2b-seo

    Aspire Internet Design stresses the importance of fresh content for SEO, detailing how regularly updated content can attract and retain a dedicated audience, thereby improving website traffic and SEO performance.

    aspireinternetdesign.com/search-engine-optimization/4-reasons…

    Ahrefs introduces beginners to SEO, offering a step-by-step guide that covers fundamental aspects like search engine mechanics, keyword research, SEO content creation, and technical SEO, designed to equip learners with the basics to start optimizing websites.

    ahrefs.com/seo

    Namecheap provides easy-to-use SEO techniques for small businesses through a practical class, highlighting simple strategies to improve a website’s search engine ranking and visibility.

    www.namecheap.com/guru-guides/seo-made-easy/

    Veza Digital emphasizes the critical role of high-quality content in SEO, explaining how search engines use content to determine a website’s relevance and ranking, and suggesting ways to create content that aligns with SEO best practices.

    www.vezadigital.com/post/the-role-of-content-in-seo-high-qual…

    Logical Media Group discusses how web design impacts SEO rankings, pointing out that integrating marketing and development efforts can enhance a website’s SEO through thoughtful design and user experience improvements.

    logicalmediagroup.com/chicago-seo/yes-your-web-design-affects…

    Conductor Academy offers free SEO training and courses, focusing on foundational SEO concepts to help users enhance their website’s search engine visibility and performance.

    www.conductor.com/academy/

    Siteimprove SEO provides an all-in-one tool for managing SEO needs, from keyword monitoring to content optimization, aimed at increasing traffic and conversions through enhanced search engine visibility.

    www.siteimprove.com/product/seo/

    Outbrain’s introduction to SEO discusses strategies for optimizing content and websites to improve search engine rankings and stresses the importance of social media in SEO efforts.

    www.outbrain.com/help/advertisers/seo/

    Outerboxdesign explains the impact of Google’s core updates on SEO, detailing how these adjustments to Google’s algorithms require changes to websites and content strategies to maintain or improve search engine rankings.

    www.outerboxdesign.com/search-marketing/search-engine-optimiz…


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