Bel Fiore Bridal operates by appointment from Suite 138 at 1205 Johnson Ferry Road Northeast in Marietta, Georgia, drawing brides from the broader Atlanta metro including Kennesaw, Smyrna, Roswell, and Alpharetta. The boutique positions itself as a mid-range alternative to luxury bridal retail, offering designer gowns with timeless elegance and modern silhouettes at pricing that does not reach luxury-boutique levels.
The designer roster includes Enchanting by Mon Cheri, Essense of Australia, Justin Alexander, Stella York, Lillian West, Sophia Tolli, and Martin Thornburg. Special-order gowns range from $1,500 to approximately $4,500, and select off-the-rack options are available below $1,500. The boutique accommodates all sizing categories, with dedicated collections for plus-size and petite brides, ensuring that each body type is represented across the full inventory.
Beyond bridal gowns, Bel Fiore offers bridesmaid dress consultations, mother-of-the-bride selections, flower girl dresses, and tuxedo rentals for grooms, groomsmen, and wedding guests. The shop provides professional alterations and customizations in-house, allowing brides to coordinate the complete wedding party wardrobe and fittings in one location. Each appointment allows up to five guests, and stylists tailor recommendations to the bride’s specific venue and personal vision.
The boutique is appointment-only, operating Tuesday through Saturday from 10:00 a.m. to 5:00 p.m., closed Sunday and Monday. Customer reviews highlight the friendly atmosphere, personalized service, and named stylists such as Anna for their attentiveness and expertise in helping brides refine their choices across a curated selection.
Bel Fiore maintains a social media presence on Facebook, Twitter, Instagram, and YouTube. Phone: (770) 509-7185. The Marietta address at Johnson Ferry Road Northeast is readily accessible from Atlanta’s north-side and northwest suburbs.