The American School of Protocol (ASP), headquartered at 735 Langford Lane in Atlanta, Georgia, provides professional certification programs and workshops in etiquette and business protocol. Founded by Peggy Newfield, the organization delivers instruction to individuals, corporations, colleges, and government agencies through both in-person Atlanta programming and online delivery options.
ASP offers three core service lines. The Children’s Etiquette Certification, priced at $5,160, trains educators to teach social and table etiquette skills to young students. The Corporate Etiquette Certification is available in person at $5,160 or online at $4,130, preparing professionals to deliver business etiquette curricula across corporate, collegiate, and government settings. The Mastering Networking and Dining workshop is a four-hour in-person class held in Atlanta at $550 per participant, focused on professional social behavior in networking and formal dining situations.
All certification programs include comprehensive teaching materials. Corporate certification enrollees receive 400 pages of lesson content covering pricing strategy, contract creation, and client acquisition. ASP also publishes color-coded etiquette manuals with detailed lesson plans and student handouts, featuring ten lessons per grade-level manual and sixteen lessons for high school. Multiple 2026 scheduling dates are offered.
Institutional clients served by ASP include Ford, AT&T, Mastercard, Delta Air Lines, NASA, USC, Emory University, Georgia Tech, and Penn State, among other universities and corporations. The company cites research indicating that 95% of executives consider good manners important for career advancement, and references a Harvard study crediting 85% of career success to social skills rather than technical knowledge.
The organization serves both domestic and international markets from its Atlanta base. The online Corporate Certification format enables professionals outside Georgia to complete the program remotely, while in-person workshops and certification intensives draw participants to Atlanta for hands-on instruction. The Mastering Networking and Dining course is positioned specifically for working professionals seeking to sharpen dining etiquette and client-facing social skills in a structured, supervised setting.
Contact: 404-252-2245; team@theamericanschoolofprotocol.com