Taste Urban organizes Juneteenth celebration events in Atlanta, bringing together more than 50 Black-owned businesses under one roof for consumer-facing marketplace gatherings where attendees eat, shop, and sample wine and spirits brands. The organization operates as both an event platform and a vendor network coordinator, serving two distinct audiences: consumers seeking to support Black-owned enterprises and business owners looking for curated retail exposure.
For attendees, access is ticketed, with purchases processed through EventNoire, a dedicated event ticketing platform. For vendors, Taste Urban offers booth space through an application system hosted on JotForm, positioning each event as a direct opportunity to reach consumers actively looking to spend with minority-owned businesses. The application process and the ticketing infrastructure signal a structured, professionally managed event operation rather than an informal gathering.
The organization maintains an active social media presence on Instagram under the handle @TasteUrbanNow and on Facebook under @TasteUrban, where it encourages event attendees to follow both channels for updates and announcements. The business promotes its events as community-centered experiences at the intersection of Juneteenth celebration, retail commerce, and conscious consumerism, aggregating diverse minority-owned vendors into single gatherings to maximize both vendor visibility and shopper variety.
Taste Urban’s model provides participating small business owners with a curated audience described specifically as people motivated to spend with Black-owned companies, offering a targeted marketplace alternative to general pop-up events. The aggregation of 50-plus vendors per event creates a one-stop format designed to increase dwell time and purchasing across multiple business categories simultaneously.
Events take place in Atlanta, making Taste Urban a recurring fixture in the city’s Black business and Juneteenth commemoration calendar. The organization’s use of external ticketing and application platforms indicates an established operational framework for managing vendor intake, attendee registration, and event logistics at scale.