Fee-only, fiduciary financial planning for individuals over 50 is the specific focus of Prana Wealth Management, an independent practice headquartered at 625 Timm Valley Rd. NE, Atlanta, GA 30305. The firm operates as a fully virtual practice, serving clients across the United States from its Atlanta base. It was founded by Patrick King, who holds the CERTIFIED FINANCIAL PLANNER™ (CFP®) designation and brings over 20 years of investment process experience to the firm.
Core specializations include retirement planning, tax optimization, Roth conversion strategies, Social Security timing analysis, Medicare enrollment coordination, and estate planning. The firm employs a factor-based investment methodology refined over two decades, explicitly avoiding stock picking or market timing. A distinctive planning tool is the use of retirement guardrails, which are withdrawal strategies that adjust client spending based on actual portfolio performance rather than fixed withdrawal rate formulas.
Three service models are available. Ongoing wealth management is structured as an assets-under-management arrangement at tiered rates and is positioned as most suitable for clients with $1.5 million or more in investable assets. One-time comprehensive financial planning is available at a flat $8,000 fee completed over approximately 90 days. Flat-fee ongoing planning starts at $3,900 annually through a vetted partner offering dedicated CFP® professional access.
As a fee-only firm, Prana Wealth Management earns compensation exclusively from client fees, with no commissions or product sales. Client assets are held by independent third-party custodians in the client’s name, with no lock-in periods or surrender charges. The firm holds memberships with the CFP Board, NAPFA (National Association of Personal Financial Advisors), and XYPN (XY Planning Network).
Founder Patrick King has accumulated more than 10 million views on his YouTube channel and has been featured in Forbes, CNN Business, and U.S. News. The firm provides monthly newsletters and a complimentary “How to Retire” Checklist ebook. Prospective clients can schedule introductory strategy calls through the website.