Midtown Atlanta is home to TobinInk., a woman-owned media relations agency staffed by former journalists who specialize in helping organizations earn meaningful press coverage. The firm focuses on clients involved in placemaking and real estate-driven storytelling, working across the Southeast with economic development agencies, commercial real estate developers, mixed-use development projects, public policy groups, restaurants, retailers, hotels, and event creators.
Core service lines include media relations, media training, crisis communications management, content writing, social media management, and press release development. The firm also manages event-based communications including press conferences, project launches, ribbon cuttings, and groundbreaking ceremonies. Influencer engagement services round out the agency’s offering for clients seeking audience reach beyond traditional press.
TobinInk. differentiates itself through its journalistic background, applying an editorial perspective to pitch strategy and story development that is informed by the experience of working on the other side of the media relationship. The agency’s stated focus on the Southeast positions it as a regional specialist rather than a general national firm, with particular depth in Georgia and surrounding markets.
The firm has been recognized on Design Rush’s list of Top PR Firms in Atlanta, providing third-party validation of its standing in the local market. The agency’s client base spans both private sector development interests and public-facing organizations involved in community and policy communications.
Contact is available by email at rachel@tobinink.com and by phone at 404-490-1150. The principal contact listed is Rachel P. Tobin, who also maintains professional profiles on LinkedIn and Twitter under the handle @rachelreporter. The website was active with a 2026 copyright year.