A vendor that writes legal content for a living has to practice what it sells, and its own structured data is a quiet form of proof. A content and blogging service that marks up its work correctly demonstrates the competence an attorney is paying for, so the structured data does double duty: it helps the vendor’s own pages and it shows the skill on offer. The relevant types are fewer than most vendors assume.
Article schema is the natural fit for blog and content work, because that is the format these vendors produce. Marking up posts as Article helps search engines understand the content, its headline, author, and publish date, and organizes a blog into something machine-readable:
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How Comparative Negligence Affects a Georgia Injury Claim",
"author": { "@type": "Person", "name": "Author Name" },
"datePublished": "2026-03-15"
}A caveat belongs here, since vendors oversell this constantly: Article markup helps search engines parse a page, but the rich visual results it can produce lean heavily toward recognized news publishers, so a typical legal blog should expect understanding and clarity from it, not a guaranteed enhanced result. Using it well is sound practice; promising rich results from it is the kind of overstatement an informed attorney sees through.
FAQ markup deserves a clear correction, because it is the most outdated advice still circulating. FAQPage remains a valid schema type that search engines parse, but the FAQ rich result, the expandable questions under a listing, was removed entirely in May 2026, so it no longer produces the visible feature vendors used to promise. A vendor still selling “FAQ schema for rich snippets” is selling something that no longer exists, and knowing that is itself a mark of current competence.
The vendor’s own business pages call for different markup than its content. Organization or LocalBusiness schema on the vendor’s site, naming the service, location, and contact details, is what helps the business itself surface in search, separate from the Article markup on the content it produces. This distinction, business markup for the company, content markup for the work, is one a credible vendor should model on its own site.
A vendor’s own visibility depends on location too, since attorneys often search for help nearby. Business markup naming the specific Atlanta area the vendor serves helps it surface for local searches from firms looking for content help, and a vendor whose own site demonstrates clean, current, locally grounded structured data offers an attorney the most convincing evidence of all: proof it can do for a client exactly what it has done for itself.